Prismaticaâ„¢
33mm, Iridescent
Regular Price
$70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.
Minnieâ„¢
24mm, Gold/Silver
Regular Price
$55
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Tillyâ„¢
20mm, Gold/Silver
Regular Price
$75
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather croco band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Tillyâ„¢
20mm, Yellow Gold
Regular Price
$75
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.
Rachelâ„¢
36mm, Gold
Regular Price
$85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
1975â„¢
35mm, Gold - Limited Edition
Regular Price
$95
The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.
Lunar
45mm, Black Smooth Silicone
Regular Price
$55
The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle.
45mm ABS case
1.83'' colorful screen full touch 240*280 display
Magnetic rapid charger included
22mm Silicone band with quick-release technology
Water resistance of up to 1.5 meters for 30 minutes
Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+
Tillyâ„¢
20mm, Black Leather/Lizard
Regular Price
$65
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Andiâ„¢
28mm, Tan/Gold
Regular Price
$65
Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.
Athenaâ„¢
18mm, Rose Gold
Regular Price
$95
The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. It is available in champagne, rose gold, and silver sunray dials; each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.
Andi Braceletâ„¢
28mm, Silver
Regular Price
$75
Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.
Constanceâ„¢
36mm, Gold
Regular Price
$105
Boasting a radiant champagne sunray or rose gold sunray dial accented with crystals, this watch epitomizes elegance. Its glass case and coin edge bezel add a touch of sophistication. The case is available in gold and rose gold tones, meticulously crafted from stainless steel. The matching band complements the watch's style, making it a refined and timeless accessory.
Minnie Stone Dialâ„¢
26mm, Blue Tiger Eye Gemstone
Regular Price
$95
Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine blue tiger eye gemstone dial—a symbol of strength and believed to have a powerful grounding effect—and crystals for markers with gilt brushing. Glittering with luminous indexes, this gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.
Minnie Crystal Gift Setâ„¢
26mm, Rose Gold
Regular Price
$95
This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.
Prismaticaâ„¢
33mm, Yellow Gold
Regular Price
$70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.
Minnieâ„¢
24mm, Silver
Regular Price
$50
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Heart Bangleâ„¢
24.9mm, Gold/Black
Regular Price
$85
Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.
Tilly Pink
20mm, Pink Leather/Lizard
Regular Price
$65
With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.
Tillyâ„¢
20mm, Silver
Regular Price
$75
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Constanceâ„¢
35.5mm, Iridescent/Rainbow
Regular Price
$125
Discover the charm of the Constance watch, featuring a mother-of-pearl dial that looks beautifully iridescent alongside shimmering crystal indices. Encased in sleek stainless steel, this timepiece offers a rainbow-hued stainless steel strap that adds a pop of color to any look. With its analog movement and durable mineral crystal, the Constance is designed to keep you on time and in style—add a little wonder to your day with a watch that truly sparkles.
Phoenix Bracelet Set
27mm, Gold/Silver
Regular Price
$100
Indulge in sophistication with the captivating Phoenix watch and bracelet set. The silver sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold two-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.
1975â„¢
34.5mm, Aqua/Silver
Regular Price
$95
The 1975 watch offers a modern take on one of our most beloved historical watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
Rachelâ„¢
35.5mm, Iridescent/Rose Gold
Regular Price
$95
Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.
Tilly Bracelet Setâ„¢
20mm, Gold
Regular Price
$95
The Tilly Watch and Bracelet Set makes an elegant statement. The adjustable gold-tone metal link watch band and bracelet offer style versatility. The analog movement of the watch ensures precision in timekeeping, while the combination of Roman numerals and gold sticks on the index adds a touch of sophistication to the black dial. The rectangular case and metal bezel complement the overall design, enhancing the watch's durability and style.
Heart Bangleâ„¢
24.9mm, Gold/White
Regular Price
$85
Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.
Constanceâ„¢
36mm, Light Pink/Silver
Regular Price
$105
Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.
Constanceâ„¢
36mm, Pearl/Silver
Regular Price
$105
Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.
Tessaâ„¢
20mm, Turquoise/Gold/Black
Regular Price
$70
The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.
Rachelâ„¢
36mm, Rose Gold/Silver
Regular Price
$85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
Prismaticaâ„¢
33mm, Rose Gold
Regular Price
$70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.
Prismaticaâ„¢
33mm, Silver
Regular Price
$70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.
Minnie Stone Dialâ„¢
26mm, Two-Tone
Regular Price
$95
Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine black-and-white root dial—known for its bold elegance and grounding properties—glittering with crystal indexes and bezel accents. Its two-tone stainless steel case and band, a blend of silver and gold, exude a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.
Reefâ„¢
36mm, Gray/Ivory
Regular Price
$95
Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with an ivory case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a ivory-tone dial with Arabic indexes, a matching bezel, and a gray natural rubber strap, blending style and comfort with environmental consciousness.
Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.
Tillyâ„¢
20mm, Navy Leather/Croco
Regular Price
$65
Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.
Andi Braceletâ„¢
28mm, Rose Gold
Regular Price
$75
Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its rose gold sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.
Phoenix Bracelet Set
27mm, Gold
Regular Price
$100
Indulge in sophistication with the captivating Phoenix watch and bracelet set. The champagne sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.
Minnieâ„¢
24mm, Gold/Black
Regular Price
$55
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Tillyâ„¢
20mm, Honey Leather/Lizard
Regular Price
$65
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Andiâ„¢
28mm, Black/Silver
Regular Price
$65
Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.
Minnieâ„¢
24mm, Gold/Silver/Blue
Regular Price
$55
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Waveâ„¢
40mm, White/Navy
Regular Price
$95
Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design.
Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.
Tessaâ„¢
20mm, Pink/Gold
Regular Price
$80
The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.
Tillyâ„¢
20mm, Red Leather/Croco
Regular Price
$65
Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.
Minnieâ„¢
24mm, Gold/Green
Regular Price
$55
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.