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Prismatica & Rachel | Iridescent & Rose Gold Prismatica & Rachel | Iridescent & Rose Gold

Prismaticaâ„¢

33mm, Iridescent
Regular Price $70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.
Prismaticaâ„¢ | 33mm, Rose Gold Prismaticaâ„¢ | 33mm, Rose Gold

Prismaticaâ„¢

33mm, Rose Gold
Regular Price $70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.
1975â„¢ | 34.5mm, Aqua/Silver-Women-Armitron 1975â„¢ | 34.5mm, Aqua/Silver-Women-Armitron

1975â„¢

34.5mm, Aqua/Silver
Regular Price $95
The 1975 watch offers a modern take on one of our most beloved historical watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
Strap N’ Go™ | 31.5mm, Black Strap N’ Go™ | 31.5mm, Black

Strap N’ Go™

31.5mm, Black
Regular Price $25
The Strap N’ Go watches turn every moment into an exciting adventure with vibrant patches and easy-to-read numbers. Featuring a comfy, easily adjustable velcro strap available in a sleek black and blue combo or the bright pink and yellow style—it’s time to add a little fun to your day!
1975â„¢ | 34.5mm, Rose Gold-Women-Armitron 1975â„¢ | 34.5mm, Rose Gold-Women-Armitron

1975â„¢

34.5mm, Rose Gold
Regular Price $95
The 1975 watch offers a modern take on one of our most beloved historical watches. It features a rose gold sandblast dial with stick indices in a cushion-shaped stainless steel case with a refined rose gold-tone bezel. The sleek rose gold stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
1975â„¢ | 34.5mm, Silver-Women-Armitron 1975â„¢ | 34.5mm, Silver-Women-Armitron

1975â„¢

34.5mm, Silver
Regular Price $95
The 1975 watch offers a modern take on one of our most beloved historical watches. It features a silver vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
Jacquelineâ„¢ | 36mm, Silver Jack & Jacqueline | Silver & Silver

Jacquelineâ„¢

36mm, Silver
Regular Price $135
The Jacqueline watch—a classic beauty and a true chameleon in the realm of timepieces. Crafted with a stainless steel case and luminous stick indexes, it expertly illuminates every detail of the watch. Choose between the silver-tone or gold-tone style, each featuring a mesmerizing honeycomb pattern dial. For a more casual look or pop of color, apply a silicone cover in one of four hues: red, black, gray, or clear. The Jacqueline watch, where versatility intertwines with individuality.
Jacquelineâ„¢ | 36mm, Gold Jacquelineâ„¢ | 36mm, Gold

Jacquelineâ„¢

36mm, Gold
Regular Price $135
The Jacqueline watch—a classic beauty and a true chameleon in the realm of timepieces. Crafted with a stainless steel case and luminous stick indexes, it expertly illuminates every detail of the watch. Choose between the silver-tone or gold-tone style, each featuring a mesmerizing honeycomb pattern dial. For a more casual look or pop of color, apply a silicone cover in one of four hues: red, black, gray, or clear. The Jacqueline watch, where versatility intertwines with individuality.
Grant & Tilly | Silver & Silver Grant & Tilly | Silver & Silver

Tillyâ„¢

20mm, Silver
Regular Price $75
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Tillyâ„¢ | 20mm, White Ceramic Tillyâ„¢ | 20mm, White Ceramic

Tillyâ„¢

20mm, White Ceramic
Regular Price $100
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 
Tillyâ„¢ | 20mm, Yellow Gold Tilly & A-Bangle | Gold & Gold

Tillyâ„¢

20mm, Yellow Gold
Regular Price $75
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.
Tillyâ„¢ | 20mm, Gold/Silver Tillyâ„¢ | 20mm, Gold/Silver

Tillyâ„¢

20mm, Gold/Silver
Regular Price $75
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather croco band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Rachelâ„¢ | 36mm, Rose Gold/Silver Rachelâ„¢ | 36mm, Rose Gold/Silver

Rachelâ„¢

36mm, Rose Gold/Silver
Regular Price $85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
Prismatica & Rachel | Iridescent & Rose Gold Prismatica & Rachel | Iridescent & Rose Gold

Rachelâ„¢

35.5mm, Iridescent/Rose Gold
Regular Price $95
Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.
Prismaticaâ„¢ | 33mm, Yellow Gold Prismaticaâ„¢ | 33mm, Yellow Gold

Prismaticaâ„¢

33mm, Yellow Gold
Regular Price $70
Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Racer Silicone Band for Apple Watchâ„¢

Cream/Red
Regular Price $25
The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.
Andi Bangleâ„¢ | 28mm, Silver-Women-Armitron Andi Bangleâ„¢ | 28mm, Silver-Women-Armitron

Andi Braceletâ„¢

28mm, Silver
Regular Price $75
Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.
Hudsonâ„¢ | 42mm, Brown Leather Hudsonâ„¢ | 42mm, Brown Leather

Hudsonâ„¢

42mm, Brown Leather
Regular Price $95
Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. For a traditional look, select the textured brown or black leather cowhide band. For a more polished, timeless aesthetic, choose the solid stainless steel band in either gold or black. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.
Hudsonâ„¢ | 42mm, Gold Hudsonâ„¢ | 42mm, Gold

Hudsonâ„¢

42mm, Gold
Regular Price $100
Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. For a traditional look, select the textured brown or black leather cowhide band. For a more polished, timeless aesthetic, choose the solid stainless steel band in either gold or black. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.
Hudsonâ„¢ | 42mm, Black Hudsonâ„¢ | 42mm, Black

Hudsonâ„¢

42mm, Black
Regular Price $100
Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. For a traditional look, select the textured brown or black leather cowhide band. For a more polished, timeless aesthetic, choose the solid stainless steel band in either gold or black. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.
Armitron Dragonflyâ„¢ | 25mm, Black/Iridescent Armitron Dragonflyâ„¢ | 25mm, Black/Iridescent

Armitron Dragonflyâ„¢

25mm, Black/Iridescent
Regular Price $40
Built for performance, this no-nonsense digital watch will get you the results you strive for.
Armitron Dragonflyâ„¢ | 25mm, White/Iridescent Armitron Dragonflyâ„¢ | 25mm, White/Iridescent

Armitron Dragonflyâ„¢

25mm, White/Iridescent
Regular Price $40
Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.
Minnieâ„¢ | 24mm, Silver/White Minnieâ„¢ | 24mm, Silver/White

Minnieâ„¢

24mm, Silver/White
Regular Price $55
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Minnieâ„¢ | 24mm, Gold/Silver Minnieâ„¢ | 24mm, Gold/Silver

Minnieâ„¢

24mm, Gold/Silver
Regular Price $55
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Minnieâ„¢ | 24mm, Silver

Minnieâ„¢

24mm, Silver
Regular Price $50
Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.
Tillyâ„¢ | 20mm, Navy Leather/Croco Tillyâ„¢ | 20mm, Navy Leather/Croco

Tillyâ„¢

20mm, Navy Leather/Croco
Regular Price $65
Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.
Tillyâ„¢ | 20mm, Black Leather/Lizard Tillyâ„¢ | 20mm, Black Leather/Lizard

Tillyâ„¢

20mm, Black Leather/Lizard
Regular Price $65
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Tillyâ„¢ | 20mm, Black Ceramic/Gold Tillyâ„¢ | 20mm, Black Ceramic/Gold

Tillyâ„¢

20mm, Black Ceramic/Gold
Regular Price $100
Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.
Ridgemontâ„¢ | 42mm, Gold Ridgemont & Heart Bangle | Gold & Gold

Ridgemontâ„¢

42mm, Gold
Regular Price $75
This throwback watch was inspired by the '80s teen classic Fast Times at Ridgemont High. With its distinctive dual digital/analog display, the Ridgemontâ„¢ is for the vintage lover who wants it all.
Ridgemont & Tetra | Silver & Silver Ridgemont & Tetra | Silver & Silver

Ridgemontâ„¢

42mm, Red
Regular Price $80
The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.
Ridgemontâ„¢ | 42mm, Blue Ridgemontâ„¢ | 42mm, Blue

Ridgemontâ„¢

42mm, Blue
Regular Price $80
The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.
Metroâ„¢ | 33mm, Gold Metroâ„¢ | 33mm, Gold

Metroâ„¢

33mm, Gold
Regular Price $80
This refined timepiece features a gold-tone rectangle case and a sleek black dial. The gold-tone stainless steel band, paired with a secure fold-over buckle closure, adds a touch of sophistication to any ensemble. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.
Metroâ„¢ | 33mm, Black Metroâ„¢ | 33mm, Black

Metroâ„¢

33mm, Black
Regular Price $80
This chic timepiece features a gold-tone rectangle case and a bold black dial that effortlessly blends fashion and function. The black stainless steel band with a convenient fold-over buckle closure adds a touch of modern sophistication to any look. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.
Tilly Pink | 20mm, Pink Leather/Lizard Tilly Pink | 20mm, Pink Leather/Lizard

Tilly Pink

20mm, Pink Leather/Lizard
Regular Price $65
With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.
Tilly Pink | 20mm, Pink Ceramic Tilly Pink | 20mm, Pink Ceramic

Tilly Pink

20mm, Pink Ceramic
Regular Price $100
With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.
Armitron Dragonflyâ„¢ | 27mm, Black Armitron Dragonflyâ„¢ | 27mm, Black

Armitron Dragonflyâ„¢

27mm, Black
Regular Price $25
Statement making in a small package, these petite Digital Chronograph Resin Straps will have you ready to go.
Blueprintâ„¢ | 42mm, Navy/Silver Blueprintâ„¢ | 42mm, Navy/Silver

Blueprintâ„¢

42mm, Navy/Silver
Regular Price $175
Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.
Blueprintâ„¢ | 42mm, Black/Metal Blueprintâ„¢ | 42mm, Black/Metal

Blueprintâ„¢

42mm, Black/Metal
Regular Price $175
Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.
Blueprintâ„¢ | 42mm, Green/Gold Blueprintâ„¢ | 42mm, Green/Gold

Blueprintâ„¢

42mm, Green/Gold
Regular Price $175
Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.
Blueprintâ„¢ | 42mm, Iridescent Blueprintâ„¢ | 42mm, Iridescent

Blueprintâ„¢

42mm, Iridescent
Regular Price $175
Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.
Tessaâ„¢ | 20mm, Pink/Gold/Black Tessaâ„¢ | 20mm, Pink/Gold/Black

Tessaâ„¢

20mm, Pink/Gold/Black
Regular Price $70
The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.
Tessaâ„¢ | 20mm, Pink/Gold Tessaâ„¢ | 20mm, Pink/Gold

Tessaâ„¢

20mm, Pink/Gold
Regular Price $80
The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.
Matrix | 44mm, Silver Mesh Matrix | 44mm, Silver Mesh

Matrix

44mm, Silver Mesh
Regular Price $75
Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+
Rossâ„¢ | 40mm, Gold/Silver Rossâ„¢ | 40mm, Gold/Silver

Rossâ„¢

40mm, Gold/Silver
Regular Price $95
Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel are available in stunning gold-tone, silver-tone, and two-tone, featuring glossy white, sunray silver, or glossy black dial. Explore all three and check out Rachel for the lady in your life or to gift to your favorite couple. 
Ross & Rachel | Gold & Gold Ross & Rachel | Gold & Gold

Rossâ„¢

40mm, Gold
Regular Price $95
Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel are available in stunning gold-tone, silver-tone, and two-tone, featuring glossy white, sunray silver, or glossy black dial. Explore all three and check out Rachel for the lady in your life or to gift to your favorite couple.
1975â„¢ | 40mm, Gold - Limited Edition 1975â„¢ | 40mm, Gold - Limited Edition

1975â„¢

40mm, Gold - Limited Edition
Regular Price $95
The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.
1975â„¢ | 35mm, Gold - Limited Edition 1975â„¢ | 35mm, Gold - Limited Edition

1975â„¢

35mm, Gold - Limited Edition
Regular Price $95
The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.
Blueprintâ„¢ | 42mm, Green/Brown Blueprintâ„¢ | 42mm, Green/Brown

Blueprintâ„¢

42mm, Green/Brown
Regular Price $150
Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.