Iconic

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a pice of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Inspired by the spirit of streetwear, Rogue blends cultural and style elements from the past and present to deliver a sophisticated, yet casual watch design. Rich with multi-function chronograph features, Rogue defies convention, combining modern technology with a sleek retro-style case and band.

The Rogue Iridescent watch effortlessly combines contemporary and retro influences, creating a stylish accessory for the modern trendsetter. Featuring a polished black dial, durable mineral crystal, and a vibrant rainbow-colored case and band, the Rogue Iridescent exudes a captivating style. The watch integrates cutting-edge digital movement and chronograph functionality, enhanced by the secure and convenient fold-over buckle closure.

Inspired by the spirit of streetwear, Rogue blends cultural and style elements from the past and present to deliver a sophisticated, yet casual watch design. Rich with multi-function chronograph features, Rogue defies convention, combining modern technology with a sleek retro-style case and band.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

This refined timepiece features a gold-tone rectangle case and a sleek black dial. The gold-tone stainless steel band, paired with a secure fold-over buckle closure, adds a touch of sophistication to any ensemble. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.

This chic timepiece features a gold-tone rectangle case and a bold black dial that effortlessly blends fashion and function. The black stainless steel band with a convenient fold-over buckle closure adds a touch of modern sophistication to any look. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.

Discover the charm of the Constance watch, featuring a mother-of-pearl dial that looks beautifully iridescent alongside shimmering crystal indices. Encased in sleek stainless steel, this timepiece offers a rainbow-hued stainless steel strap that adds a pop of color to any look. With its analog movement and durable mineral crystal, the Constance is designed to keep you on time and in style—add a little wonder to your day with a watch that truly sparkles.

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing white display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with polished silver, gold, and black-plated versions. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with polished silver, gold, and black-plated versions. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history. Available exclusively on Armitron.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.