Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

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Armitron Gift Card

from $25

Shopping for someone else but not sure what to give them? Give them the gift of choice with an Armitron gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees. Coupons and discounts cannot be applied to gift card purchases. If other products are included in your order, the coupon value will apply only to those items. Sales tax will not be applied to gift card purchases. If other merchandise is included in your order, tax will apply only to those items.

Charlotte™

30mm, Light Gray/Gold

$65

Charlotte is the embodiment of casual elegance. Created in a range of fresh pale hues, this watch is packed with sophistication: stunning mother of pearl dials and crystal markers glisten in the sunlight, while matching genuine leather straps complete the tone-on-tone look. Level up your looks with these colorful everyday favorites.

Charlotte™

30mm, Light Green/Gold

$65

Charlotte is the embodiment of casual elegance. Created in a range of fresh pale hues, this watch is packed with sophistication: stunning mother of pearl dials and crystal markers glisten in the sunlight, while matching genuine leather straps complete the tone-on-tone look. Level up your looks with these colorful everyday favorites.

Charlotte™

30mm, Light Blue/Gold

$65

Charlotte is the embodiment of casual elegance. Created in a range of fresh pale hues, this watch is packed with sophistication: stunning mother of pearl dials and crystal markers glisten in the sunlight, while matching genuine leather straps complete the tone-on-tone look. Level up your looks with these colorful everyday favorites.

Charlotte™

30mm, Lavender/Gold

$65

Charlotte is the embodiment of casual elegance. Created in a range of fresh pale hues, this watch is packed with sophistication: stunning mother of pearl dials and crystal markers glisten in the sunlight, while matching genuine leather straps complete the tone-on-tone look. Level up your looks with these colorful everyday favorites.

Tilly™

20mm, Silver

$75

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Tilly™

20mm, White Ceramic

$100

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look.

Tilly™

20mm, Yellow Gold

$75

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Tilly™

20mm, Gold/Silver

$75

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather croco band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Atara™

37.5mm, Silver

$75

Atara echoes the clean lines and crisp polish that are as relevant today as they were yesterday. Available in lush polished silver, gold, and gunmetal finishes, this chic piece reinvents vintage with a modern twist.

Atara™

37.5mm, Gunmetal

$75

Atara echoes the clean lines and crisp polish that are as relevant today as they were yesterday. Available in lush polished silver, gold, and gunmetal finishes, this chic piece reinvents vintage with a modern twist.

Atara™

37.5mm, Gold

$75

Atara echoes the clean lines and crisp polish that are as relevant today as they were yesterday. Available in lush polished silver, gold, and gunmetal finishes, this chic piece reinvents vintage with a modern twist.

Tessa™

20mm, Turquoise/Gold/Black

$70

The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.

Minnie™

24mm, Silver/White

$55

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Minnie™

24mm, Gold/Silver

$55

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Minnie™

24mm, Silver

$50

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Parker™

38mm, Silver/Black

$95

The Parker watch combines a sleek design with a modern, classic edge. Choose between the stainless steel strap with three subdials or the leather strap with traditional markers and a sunray dial. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

Titan Watch & Bracelet Set

34mm, Silver

$95

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a gunmetal dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The silver-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Titan Watch & Bracelet Set

34mm, Gold

$95

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a champagne sunray dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The gold-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Armitron Dragonfly™

25mm, Pearl White

$30

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Armitron Dragonfly™

27mm, Silver

$20

Statement making in a small package, this petite digital chronograph watch will have you ready to go. 27MM Resin Case Resin Strap with Buckle Closure Features include hours, minutes, seconds, chronograph, alarm, second time zone and backlight functions LCD Display Water Resistant to 330 Feet Download Manual

Presanella™

26mm, Gold/Silver

$65

A glamorous timepiece that will look great on her wrist, this two-tone style is the perfect accessory for everyday.

Grant™

32mm, Silver/Navy

$85

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the rectangular case, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the black dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Grant™

32mm, Gold/Silver

$95

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel gold two-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Andi™

28mm, Black/Silver

$65

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Andi™

28mm, Tan/Gold

$65

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Minnie Crystal Gift Set™

26mm, Rose Gold

$95

This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.

Minnie Crystal Gift Set™

26mm, Silver

$95

This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.

Minnie Crystal Gift Set™

26mm, Gold

$95

This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.

Rouen™

39mm

$70

Sparkle and shine with this gold tone bracelet watch with genuine crystals.

Jalyn™

36mm, White Ceramic/Silver

$125

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant. Available with silver or gold accents.

Jalyn™

36mm, White Ceramic/Gold

$125

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant. Available with silver or gold accents.

Athena™

18mm, Rose Gold

$95

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. It is available in champagne, rose gold, and silver sunray dials; each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

Peace™

36mm, Gray

$125

The world could use a little more peace, you know? Show your support of unity, respect, and prosperity with this beautiful design from Johnny Wujek. The original peace sign illustration from Johnny himself not only looks amazing, but the dial actually rotates throughout your day, giving you an evolving look from hour to hour. So here’s to peace and love, everybody.

Pride™

40mm, Silver

$105

The Pride Watch - symbolizing acceptance, love and respect for all, is our newest style designed in partnership Johnny Wujek. The textured bezel and luxe link bracelet bring an air of subtle sophistication to this dressy style. This special edition watch, with a hand-drawn rainbow dial and silver stainless steel case and bracelet, is truly one-of-a-kind. The Armitron ❤️ Johnny Collection is available exclusively on Armitron.

Tilly™

20mm, Black Leather/Croco

$65

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Tilly™

20mm, Navy Leather/Croco

$65

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Tilly™

20mm, Black Leather/Lizard

$65

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Tilly™

20mm, Black Ceramic/Gold

$100

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Pulse™

36mm, White

$45

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Pulse™

36mm, Blush

$45

Dive into a world of dynamic style with the Pulse: a round-cased digital watch showcasing a lively lavender case that exudes individuality. The blush silicone band, secured by a reliable buckle closure, adds a touch of whimsy to your wrist. Beyond its appearance, this timepiece effortlessly combines style and utility, featuring a 24-hour time display bezel and a comprehensive date and month calendar. Make a statement with this watch that combines color and functionality in a harmonious blend.

Pulse™

36mm, Black

$45

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Blueprint™

42mm, Navy/Silver

$175

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Blueprint™

42mm, Black/Metal

$175

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Blueprint™

42mm, Green/Gold

$175

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Blueprint™

42mm, Iridescent

$175

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Reef™

36mm, Gray/Ivory

$95

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with an ivory case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a ivory-tone dial with Arabic indexes, a matching bezel, and a gray natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

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